Privacy Policy

Privacy policy for our website

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.


Privacy policy from our practice

We receive, collect and store any information you give to us on our Practice management software provider (icareweb) on their secure servers, hosted by Rackspace, on their secure London Based Rackspace server farm. Icareweb backup the database, every 24 hours, and this backup is held in a secure, off site backup - this data is destroyed after 24 hours when the next backup is taken, and never leaves the EU. All paper records are stored in a secure environment.

Data handling from our practice

We hold various pieces of information about you including your name and address, and clinical details such as the state of health of your eyes, your spectacle and/or contact lens prescription, and copies of any letters we have written about you or received from other professionals, such as your doctor. You are entitled to a copy of this information. If you wish to see your records, please ask Rob Eastwood and we will respond as quickly as possible and in any case are required to do so within 30 days. If you require independent advice, contact the Information Commissioners Office at www.ico.gov.uk.

We adhere to the guidelines of the College of Optometrists and the Data Protection Act and will not pass any of your personal information to a third party without your consent unless there is a clear public interest duty to do so. You will need to provide us with your consent if you wish us to pass your information to another optometrist.

If you are an NHS patient, we are obliged to provide the portion of your record that relates to NHS services to authorised persons within the NHS (who are in turn subject to a duty of confidentiality) if they request this. This is usually to confirm that we have provided the NHS services that we have been paid for, and to improve quality of care. It is also possible that the NHS may contact you to ask if you have received services (such as a sight test or spectacles) as part of this monitoring.

Within the practice we may use the information to analyse trends, or to audit our performance. This enables us to monitor and improve the quality of care that we offer you. Wherever possible (i.e. if we do not need to know who an individual patient is) we will only analyse trends from anonymised information.

If you have any queries about this please contact us and we will be happy to help.

Contacting you from our practice

We will generally contact you when:
- You are due your next appointment with us
- We have a new product / promotion / discount that we feel you would be interested in
- Your ordered products are ready for collection.

Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.